Attend

Drinks America attendees are North American buyers and decision makers from all tiers of the beverage alcohol industry. Attendee registration gives buyers access to both Drinks America and Vinexpo America exhibitors, education and special events. More details on registration and pricing will be made available in the coming months. Online registration will open in September 2021. 

Drinks America will feature products beyond wine, including spirits, beer, sake, ready-to-drink (RTD), complementary products and services. Co-locating the event with Vinexpo America provides the ultimate and most comprehensive experience for buyers in North America. The events support the entire beverage alcohol industry, creating an efficient format to connect, conduct business and discover products. 

Drinks America will feature educational sessions and special events including conference sessions, master classes, demonstrations, round-table discussions and more. Registration includes access to all Drinks America | Vinexpo America programming. The full program details and event schedule will be made available later in 2021. 

Our robust and complimentary business matchmaking service helps connect buyers with exhibitors to find the brands and products they are most interested in accessing. Buyers can schedule meetings in advance to be held on-site and make the most of their time at the event. The platform will be made available to registered attendees and confirmed exhibitors later in 2021. 

Key Buyers include high-volume beverage alcohol buyers from top distributors, importers and multi-unit off-premise and on-premise establishments. Benefits of the program include free registration to attend the exposition and added perks. Click the button below to learn more about the Drinks America | Vinexpo America Key Buyer program or to nominate a buyer. 

In partnership with onPeak, Drinks America secures discounted rates at New York City hotels. onPeak is the only official housing provider for Drinks America | Vinexpo America.